Kristina Behrend began her new role as Head of Communications at PINKTUM, one of Europe's leading digital training providers, on May 1.

As of May 1, 2023, e⁠-⁠training provider, PINKTUM, has a new Head of Communications. Kristina Behrend, who previously worked at PAWLIK Consultants as Head of Communications, is moving to fast-growing venture, PINKTUM, in the same role.

"This personnel reinforcement of communications at PINKTUM takes place against the background of the international growth trajectory in a dynamic environment. We continue to expand the methods of soft skill development using artificial intelligence and want to expand further initially in Europe and North America. I am delighted that Kristina Behrend is now bringing her communications experience to PINKTUM," said Joachim Pawlik, CEO of both PINKTUM and PAWLIK Consultants. Behrend will report to Joachim Pawlik and Christine Rave, Managing Director of Operations, Marketing, and Communications.

Behrend commented, "PINKTUM wants to revolutionize learning and make individually optimized learning paths available to as many interested parties as possible. I am convinced that PINKTUM's services in particular will become increasingly important in the new world of work. I am very much looking forward to helping drive further development at PINKTUM.”

Behrend began her career as an advertising, press and PR officer at the German Savings Banks Association. She spent 14 years working for various publications including German magazine, FOCUS, as a business journalist. She first moved into management positions at agencies such as Faktor 3 and then finally into corporate communications at PAWLIK Consultants.

About PINKTUM

PINKTUM is one of the leading providers for the sustainable development of soft skills in companies. As part of its digital learning paths, customers have access to an internationally award-winning online library of around 600 interactive, video-based e⁠-⁠trainings, which are available in several culturally adapted languages. In addition, PINKTUM supplements sustainable training with face-to-face modules. An in-house research institute provides up-to-date findings for optimized HR development.

PINKTUM is the brand name of Pink University GmbH, which was founded in 2010 and currently has 150 employees at 16 locations worldwide. Led by CEO Joachim Pawlik, the company's headquarters are located in Hamburg and Munich. PINKTUM is part of the PAWLIK Group.

Press Contact PINKTUM:
Pink University GmbH
Kristina Behrend
Head of Communications
presse@pinktum.com
+49 89 547 278 44 18
+49 (0)171 930 20 40