A strategic approach to insurance sales has several advantages. In this way, key customers can be developed according to their needs and the effectiveness of customer care can be increased. The e-training explains for which sales models strategic sales is particularly useful and which competences are necessary to serve customers strategically in the insurance industry.
Intermediaries and advisors working in the distribution of insurance products
Employees who assist in the placement or counselling process
Understand the importance and content of strategic sales Take a strategic approach to customer-centred care for insurance clients.
Know basic competencies and personal skills for strategic insurance sales