E⁠-⁠learning is the learning format of the present and the future. Nevertheless, it often falls short of its potential because many companies forget to focus on the learners and not on the content and the technology, especially when it comes to high-tech learning. So put your learners at the center; accompany and support them in their learning process. Create a learning culture where learning is valued and encouraged.
Join us to learn about the three most popular forms of e⁠-⁠learning. This way you can work out the best combination for you and your learners. Learn about the most important motivating factors for learning processes and how you can best translate these into your everyday work in your role as HR managers or executives in order to successfully implement e⁠-⁠learning in your company. 

E-Trainings erfolgreich im Unternehmen einsetzen

Successfully introducing e⁠-⁠training courses in a company

Have you ever been lost for words in front of an audience, meaning that what you wanted to say just didn't come across the right way? Do you often lack the necessary persuasive power in important situations? If so, we need to change something about that! Situations in which we are required to use arguments to convince arise every day, both in a professional and private context. In this e⁠-⁠training course, you will learn how to use the five-sentence method to make your arguments simple and above all, effective. Additionally, you will learn what makes a good argument, how to package it effectively, and how to select and apply an appropriate counter strategy for each type of counter-argument.

Argumentieren und Über­zeugen mit der Fünfsatz­technik

Arguing and Persuading Using the Five-Sentence Method

When was the last time you were really convinced or even thrilled by someone’s appearance? Think about it for a moment: What exactly convinced you? Was it the content of the argument or also the person’s voice, speech or body language? Chances are, it was a good mix of all the above, because studies have shown that a convincing performance requires both content and personal persuasiveness. It will probably have been a good mix of everything, because according to studies, a convincing performance requires both content and personal persuasiveness! In this e⁠-⁠training you will learn how to use your voice, your language or even your body language and your interactive behavior and improve your personal persuasiveness. Let us convince you! 

Überzeugend auftreten – online und in Präsenz

How to be Convincing – Online and in Person 

In order to hear what the other person wants to say, it is not enough to simply listen. Important information can be lost if the listener does not fully concentrate on the conversation partner and - where necessary - encourage him to continue talking. One method for shaping this communicative process effectively is "active listening". It provides guidance that allows listeners to understand the concerns of the other party truly. "Active listening" is thus one of the most important communication tools for team workers and managers. "Active listening" shows participants how to achieve better results through concentration and verbal control techniques.

Aktives Zuhören

Active Listening

Feedback is an essential tool for managing team cooperation. Feedback is a give and take where both can and must be learned. The importance of feedback for personality development was also recognized in the 1970s by social psychologists Joseph Luft and Harry Ingram. They developed the "Johari Window" which shows that self-perception and external perception differ. The Johari Window also says that through feedback, the "blind spot" can be reduced and the scope for action increased. Positive feedback usually leads to the stabilization and development of the addressed behavior. It clears the way for team-promoting behavioral changes.

Feedback geben unter Kolleg:innen

Feedback between Colleagues

Stories convey information more clearly, effectively and emotionally than facts and figures. Storytelling is part of every company and can be used in many situations, be it in conversations within a team or in conversations with customers. The e⁠-⁠learning course explains what storytelling is and how it works. Videos, tips, mnemonics, instructions and overviews show how to build a good story. Questions, transfer tasks and a final knowledge check ensure that the learning objectives are achieved.

Storytelling im Unternehmen

Storytelling within the Company

Get to know the "eight communication types" according to Friedemann Schulz von Thun. This course is designed to raise awareness of the fact that people have different communication styles. It also makes them aware of their own preferred communication style. It is not about right or wrong communication styles, but rather about recognizing one's own style and, if necessary, developing or expanding it further.

Die acht Kommunikationsstile nach Schulz von Thun

The Eight Types of Communicators

Understanding the highly complex puzzle of communication is simplified by Paul Watzlawick's "Five Axioms". This shows what certain communicative dynamics look like in practice, and how it is possible to positively shape communication. Dramatizations enable the participants to recognize communication patterns, thereby enabling them to communicate in a more goal-oriented way in the future.

So funktioniert Kommunikation nach Paul Watzlawick

How Communication Works

Questions set thought processes in motion. Nothing is more convincing than the answers we give ourselves. With the help of this training course, the participants will learn the fundamental difference between open and closed questions, and how to apply questioning techniques correctly.

Fragetechniken gezielt einsetzen

How to Use Questioning Techniques

Those who manage to establish a good relationship with those they speak to can have more constructive discussions and achieve better work results. The key is communicating with respect and appreciation with a prerequisite of an "open ear" for one's own sensitivities as well as the known sensitivities of the person you're having a conversation with. This course aims to help you build up sustainable relationships with dialog partners through clear and precise "I⁠-⁠messages" on one hand, while simultaneously being aware of the other person's point of view. This creates the basis for constructive dialog.

Wertschätzend kommunizieren

Communicating with Respect and Appreciation

Using Friedemann Schulz von Thun's "4⁠-⁠ears-model", the participants are made aware of the complex process of communication. They get to know and understand their personal communication behavior better. The participants also get to know "their" preferred ear. They learn to understand which messages they often send unconsciously. The training course encourages the participants to transfer the acquired knowledge into action competence.

Grundlagen der Kommunikation nach Schulz von Thun

Basics of Communication

This e⁠-⁠learning will present the participants with numerous tools for better and more effective argumentation. They will learn about the five-step technique, the ETHOS scheme and the four i⁠-⁠Words technique. An expert gives advice for professional preparation and the use of voice and body language. Using film scenes the e⁠-⁠learning shows how to deal with blackouts, counterarguments, trick questions and verbal attacks in a confident way.

Argumentieren und überzeugen

Justification and Persuasion Techniques

Communication is complex and not always easy. Paul Watzawick's five axioms can help you to recognize what lies behind communication

Die fünf Axiome der Kommunikation nach Paul Watzlawick

Paul Watzlawick's Five Axioms of Communication

Questions are there to lead conversations to the goal. However, for this to succeed, you need to use open and closed questions in a targeted manner. We will show you how to formulate open and closed questions and use them appropriately.

Gespräche mit geeigneten Fragen zum Ziel führen

Leading conversations to the goal with appropriate questions

By only ever asking individual questions, formulating the questions concisely and precisely, showing honest interest and preparing well for important conversations, you can conduct a constructive and respectful dialogue.

Mit Fragetechniken die eigene Gesprächsführung optimieren

Optimize Your Communication with Questioning Techniques

Personality affects communication. Understanding Schulz von Thun's eight communication styles will help you better understand your own communication and that of others.

The Eight Basic Communication Styles from Schulz von Thun

Based on Schulz von Thun's eight communication styles, here are tips on how to improve your own communication behavior.

Die eigenen Kommunikationsstile weiterentwickeln

Developing Your Own Communication Styles

Effectively conveying difficult or painful news to employees requires a combination of empathy, objectivity, and confidence.

Mir fällt es schwer, eine unangenehme Botschaft angemessen zu vermitteln

I Want to Deliver Unpleasant News with Sensitivity

It is not a wise approach to refrain from asking questions due to false consideration. This approach may result in misunderstandings and additional work. There's another option!

Ich trau mich nicht nachzufragen, weil ich denke, mein Gegenüber hat eh keine Zeit

I'm Afraid to Ask Because I Think My Counterpart Doesn't Have Time

Interrupting someone who is talkative and tends to speak at length may seem impolite. However, it depends on how you interrupt them. In this microlearning session, we'll share some practical verbal and non-verbal techniques to effectively manage talkative individuals and steer conversations toward a constructive resolution.

Mein Gegenüber schweift aus und ich weiß nicht, wie ich unterbrechen soll

My Counterpart Is Rambling, and I Don't Know How to Interrupt

In professional development, trainers often encounter situations where participants appear passive or disinterested. This behavior is generally not intended as a personal affront and can have various reasons. This microlearning course focuses on how to respond to such situations with empathy and openness and how to collaboratively find solutions with the participants.

Ich bekomme als Trainer:in nur wenig Reaktion von meinen Teilnehmenden

I, as a Trainer, Receive Little Response from My Participants

Sometimes an important conversation lacks the attention it needs. Find out here how to make your conversation partner feel valued.

Ich habe keinen Kopf für das Gespräch, will aber nicht unhöflich wirken

I Can't Concentrate on the Conversation, but Don't Want to Seem Rude

If you're missing any information, don't be afraid to ask. In fact, if you phrase your request correctly, it has several advantages!

Ich habe eine wichtige Info nicht verstanden, traue mich aber nicht, nachzufragen

The Dilemma of Not Understanding Important Information and Feeling Uncomfortable Asking About It

E⁠-⁠training courses offer great potential for businesses. It is important that employees do not see them as an extra obligation in a busy workday, but as an opportunity for professional development.

Meinen Mitarbeitenden fehlt die Zeit, E-Trainings sinnvoll zu nutzen

My Employees Lack the Time to Make Good Use of E⁠-⁠training Courses

The iceberg model illustrates that interpersonal communication always takes place on several levels. Be aware of this complexity in order to communicate more successfully!

Erfolgreich kommunizieren mit dem Eisbergmodell

Successfully Communicating with the Iceberg Model

You're in the middle of a heated discussion, your opponent is verbally attacking you and you don't quite know how to react? This course shows you how to stop unfair interlocutors, de-escalate the attack and maintain the dialogue.

Verbale Angriffe mit der 4-I-Methode abwehren

Deflect Verbal Attacks with the 4⁠-⁠I⁠-⁠Method

Authentic stories are a powerful way to inspire, entertain and persuade people. Find such stories to captivate your audience.

Guten Geschichten auf die Spur kommen

Tracking Down Good Stories

The Hero's Journey is the perfect tool to entertain your audience and convince them about you and your company.

Mit der Heldenreise Zuhörer:innen fesseln

Captivate Listeners with the Hero's Journey

Storytelling is a powerful way to persuade and inspire others. With storytelling, you embed your message in context and make it clear to your counterpart how important your idea is.

Mit Storytelling überzeugende Geschichten erzählen

Telling Compelling Stories with Storytelling

The verbalization technique helps you to treat your counterpart respectfully and appreciatively. With this technique, clarity can be created and misunderstandings can be avoided.  

Mit der Verbalisierungstechnik Emotionen ausdrücken und thematisieren

Expressing and Addressing Emotions with the Verbalization Technique

Using nonconfrontational communication allows you to address challenging topics constructively, fostering positive dialogue and effective problem-solving.

Gewaltfreie Kommunikation

Nonviolent Communcation

With the help of active listening you can gain information, avoid misunderstandings, and ensure a good relationship with your conversation partner.

Gesprächspartner:innen mithilfe des aktiven Zuhörens richtig verstehen

Using Active Listening to Understand the Interlocutor

communication

Communication

With the PINKTUM Master Certificates, you sharpen your skills profile and are rewarded for consistent learning. Choose from different topic clusters for your personal development. Each cluster contains a selection of thematically appropriate e-trainings that you can flexibly compile as learning paths according to your needs. Once you successfully complete ten e-trainings from a topic cluster, you will earn a Master Certificate.

German-language learning paths for the PINKTUM Master Certificates can be completed in all subject clusters without restriction. We also offer the Master Certificates in English, French and Spanish. For these language versions, however, some e-trainings in the topic clusters will only be available at a later date.