The e-training describes the background and importance of appreciative communication in the insurance industry. Essential components of appreciative communication are: Showing interest in the other person, emphasising commonalities and creating a "we" feeling, using "I" messages to communicate at eye level, promoting understanding communication, as well as mindfulness in conducting conversations.
Intermediaries and advisors who are active in the distribution of insurance products and employees who assist in the mediation or provision of advice.
Managers in the distribution of insurance products
Be able to better assess oneself and one's personal communication behaviour towards insurance customers.
Be able to communicate in an appreciative and client-oriented way through proper preparation
Be able to present one's own point of view in a way that is comprehensible to insurance clients.
Know the different types of I-messages and use them for constructive dialogue.
Deal with the needs of insurance clients in an empathetic and appreciative manner.