PINKTUM comes to America
German personnel developer wants to conquer the US market with high-quality content and technical expertise
PINKTUM, one of Europe's leading providers for the sustainable development of soft skills in companies, has opened an office in Chicago as part of its international expansion strategy.
In the U.S. market, PINKTUM sees itself optimally positioned compared to the competition due to the combination of 30 years of experience in personnel development and 13 years of technical know-how in building digital learning paths.
Right from the start, PINKTUM has already recorded a five-digit number of users in the USA for the culturally adapted learning opportunities.
Pink University GmbH, known under the brand name PINKTUM, has opened an office in Chicago, Illinois, as part of its international expansion strategy. Under the leadership of PINKTUM CSO Philipp Mehrtens, the team aims to support customers in North America in developing their managers and employees quickly and individually. Right from the start, a five-digit number of interested parties access PINKTUM's e-training courses via learning platforms. Now PINKTUM is also aimed directly at companies in North America.
Joachim Pawlik, CEO PINKTUM: "We see considerable opportunities in the US market, because the pressure on companies to permanently develop their employees is growing. The learning needs of managers can no longer be met by face-to-face events. New solutions are digital, assess each user individually and provide them with various learning formats to support them at any time."
In 1996, Pawlik established PAWLIK Consultants, which is now Europe's leading personnel developer and made a name for itself with its learning methods based on psychological research. PINKTUM is its largest subsidiary. It combines PAWLIK's expertise in terms of content and methodology with its own award-winning know-how in digital continuing education.
Philipp Mehrtens, CSO PINKTUM: "The strong demand from established platform providers for our e-training courses has made it clear to us that there is a high demand for high-quality offerings in the USA. Our current developments of an adaptive, AI-supported learning environment that takes into account learning types and individual challenges are attracting a great deal of interest from customers. We want to leverage this potential."
About PINKTUM
PINKTUM is one of the leading providers for the sustainable development of soft skills in companies. As part of the digital learning paths, customers have access to an internationally award-winning online library with around 600 video-based, interactive e-training courses, which are available in several languages in a culturally adapted manner. In addition, PINKTUM complements sustainable training with face-to-face modules. An in-house research institute provides up-to-date findings for optimized personnel development.
PINKTUM is the brand name of Pink University GmbH, which was founded in 2010 and currently has 150 employees at 16 locations worldwide. The CEO is Joachim Pawlik. The company's headquarters are located in Hamburg and Munich. The company is part of the PAWLIK Group.
More Information About PINKTUM
Press Contacts
Contact USA
Annie Reising
+1 773 849 6999
+1 312 843 4729
231 S La Salle Street, Suite 2100
60604 Chicago Illinois
Pink University GmbH
Kristina Behrend
Head of Communications
+49 89 547 278 44 18
+49 (0)171 930 20 40
