The current global situation is worrying: In the face of the omnipresent climate crisis, financial crises, social and political unrest, technology and information overload, we need to find our bearings and take action. How can this be achieved? This training provides strategies for successfully dealing with ambiguity and uncertainty. It highlights the aspects of mental agility, self-awareness, emotional awareness and situational awareness. Mental agility makes it possible to accept uncertainty and react flexibly to new situations. Self-knowledge opens up the space to reflect on one's own values and convictions in order to better understand one's own reactions. Control over strong emotions prevents impulsive actions. This allows situations to be realistically analyzed and appropriate decisions to be made.

Handlungsfähig bleiben:  Unsicherheit und Ambivalenz souverän meistern

Staying in Control : Managing Uncertainty and Ambivalence with Confidence 

We all have many goals and intentions. The question is, how can we move into action—and, more importantly, how do we stay committed until our goals are achieved?  This e⁠-⁠training aims to provide assistance with action control and motivation. Based on various psychological models, it explains how to set realistic, motivating goals, what to consider when planning action steps, how to maintain discipline during execution, and how to constructively analyze the results to achieve future goals even more effectively.

Ideen verwirklichen: Wie Sie Absichten in Taten umsetzen

Bringing Ideas to Life: Turning Intentions into Action

Thinking and acting in the best interest of the company isn’t just important for the C⁠-⁠suite. Everyone benefits when their values and goals align with those of the organization. This e⁠-⁠training course explains how to do that, and how to take responsibility and make decisions. It offers tools for self-reflection on roles and expectations, discusses the process of responsible decision-making, and explores how the right mindset can help you learn from mistakes to grow both personally and professionally.

Im Unternehmenssinne denken: Verantwortung übernehmen, Entscheidungen treffen

Adopt a Company-First Mindset: Own Your Actions and Make Decisions

Key account management is the strategic, needs-based support and development of key customers. This e⁠-⁠training provides a lot of know-how about successful key account management in the insurance industry - among other things, how the key account management process works, how one's own key account customers and important stakeholders on the customer side can be identified and analysed, and what different strategic development options are available for the key accounts.  

This course is part of the three-part series "Strategic Sales in the Insurance Industry". However, the courses do not build on each other and therefore do not presuppose any prior knowledge.

Strategischer Vertrieb in der Versicherungswirtschaft – Schlüsselkunden bedarfsgerecht entwickeln 

strategic-sales-in-the-insurance-industry-developing-key-customers-in-line-with-demand

selling

Selling

Strategic sales in the insurance industry - developing key customers in line with demand

Customers are interested in insurance products for different reasons. Recognising these individual buying motives and explaining the benefits of suitable products in a customer-oriented way is inevitably part of successful customer counselling. In this e⁠-⁠training, participants learn how to conduct a successful benefit argumentation using the five-step technique.

Die Nutzen­argumentation in der Beratung von Versi­cherungs­kund:innen kundenzentriert einsetzen

using-customercentred-benefit-arguments-when-advising-insurance-clients

Using customer-centred benefit arguments when advising insurance clients

This e⁠-⁠training focuses on the importance of target-oriented questions in client counselling. An essential part of counselling is the structured assessment of needs, and the GVZ method can be helpful here. Participants learn how to apply questioning techniques in the customer interview and how to conduct a successful needs assessment.

Die Bedarfe von Kundinnen und Kunden in der Versiche­rungs­wirtschaft ermitteln

identify-the-needs-of-customers-in-the-insurance-industry

Identify the needs of customers in the insurance industry

A strategic approach to insurance sales has several advantages. In this way, key customers can be developed according to their needs and the effectiveness of customer care can be increased. The e⁠-⁠training explains for which sales models strategic sales is particularly useful and which competences are necessary to serve customers strategically in the insurance industry.  

Strategischer Vertrieb in der Versicherungswirtschaft – Kundinnen und Kunden strategisch betreuen 

strategic-sales-in-the-insurance-industry-looking-after-customers-strategically

Strategic sales in the insurance industry - looking after customers strategically

Sales professionals and aspiring sales employees can find suitable strategies for different sales requirements in the Sales & Services clusters. The contained learning paths train diverse competencies with which you can proactively and sustainably support your customers.

Acquiring and Retaining Customers

Sales & Service

Agility is one of the most important skills in the modern working world. The Agile Essentials topic cluster helps you to act agilely according to different requirements and consolidates valuable methods to develop a future-oriented mindset and apply it situationally.

Shaping the Future

Agile Essentials

The intricacies of communication are a daily challenge. The Communication & Collaboration topic cluster helps you to strengthen your personal communication skills. The learning paths deepen methods to promote team communication and to address different types of conflicts with solution-oriented strategies.

Moving forward as a team

Communication & Collaboration

From classic to digital skills, this topic cluster covers relevant competencies for a convincing appearance in the workplace. The learning paths awaken your talents to lead presentations and meetings, manage projects across on- or offline channels, and refine a deep understanding of complex digital issues.

Managing everyday work confidently and convincingly

Business Essentials

Leaders will find basic solution strategies for characteristic challenges in leadership positions in the Leadership Essentials topic cluster. The learning paths decode complex leadership topics with practical recommendations for action and support you in shaping your responsible role.

Leading and Developing Employees

Leadership Essentials

New Work, hybrid work, diversity and inclusion. The modern world of work continues to evolve rapidly through a variety of topics. The demands placed on managers are changing at the same pace. The learning paths from the New Leadership topic cluster show how to convince with attitude, help on the way to a future-oriented leadership mindset, and motivate towards a forward-thinking leadership position.

Expanding leadership competencies for the new world of work

New Leadership

Everyday training for your own soft skills. The learning paths in the Grow & Flow topic cluster support you in using needs-oriented work methods to structure your daily routine efficiently. The e-trainings promote self-competencies and encourage optimizing the personal performance curve and reduce stress levels.

Developing self-competencies for the new world of work

Grow & Flow

Comprehensive soft skills training for in-depth personal development. Macrolearning is a classic elearning course with a completion time of approximately 50 minutes. As a particularly intensive form of digital development, macrolearning promotes soft skills and sharpens personal profiles. For a holistic learning journey, PINKTUM Macrolearnings can also be combined with suitable compact Microlearnings. 

It’s a skill booster for complex tasks. Challenge Microlearnings focus on solving everyday challenges by advancing knowledge and teaching relevant emotional soft skills. They are to the point and deficitoriented.

Know-how Microlearnings provide expertise on a specific topic in minutes. Focusing on your knowhow therefore provides solutions to your everyday issues. It’s a very efficient way to refresh one’s knowledge.

Ideal soft skill training for the hectic workday, even without in-depth prior knowledge. Microlearning is a compact e-learning course that takes only a few minutes to complete. The short learning unit is ideal for quickly refreshing knowledge (Know-how) or solving professional challenges (Challenge). A microlearning can be combined with appropriate macrolearnings or used as a stand-alone learning product.

Strategic sales in the insurance industry - developing key customers in line with demand

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